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Flash Mobs: Marketing Strategy or Genuine?
by Staff
While the flash mob phenomenon started as an experiment in the power of online chatter, the advertising industry quickly embraced it and used it to promote products, causes and organizations. Can you distinguish the mobs that were born of genuine passion versus marketing?

Glee Flash Mob, Seattle, 2010: About 1,000 people participated in an organized flash mob performing songs from the TV show "Glee" at three locations downtown.

  • marketing
  • genuine

Supermarket Flash Mob, Manchester, 2007: Dozens of people in a supermarket froze in place like mannequins for about four minutes.

  • marketing
  • genuine

"Thriller" Flash Mob, Mexico City, 2009: This flash mob set a record for the most people dancing to the Michael Jackson hit at the same time.

  • marketing
  • genuine

Black Eyed Peas Concert Flash Mob, Chicago, 2010: At a performance of the song "I've Got a Feeling" to kick off Oprah's 24th season, 20,000 of Oprah's fans danced in unison, with the help of prearranged choreography.

  • marketing
  • genuine

"Shout" Flash Mob, January 2009: 350 dancers performed a choreographed routine to the song "Shout" at Liverpool Street Station. in London.

  • marketing
  • genuine

Silent Flash Mob, London, February 2009: Thousands of dancers gathered at Liverpool Street Station to dance with their headphones on, all at the same time.

  • marketing
  • genuine

"Waka Waka" Flash Mob, Milan, 2010: Italian Shakira fans danced to her song "Waka Waka (This Time for Africa)" in May at Milan's Piazza Duomo.

  • marketing
  • genuine

"Single Ladies" Flash Mob, London, 2009: 100 scantily clad women danced in unison to Beyonce's hit song "Single Ladies" in London's Piccadilly Circus.

  • marketing
  • genuine

Pregnant Women Breakdancing, London, 2008: Several women wearing pregnancy suits scandalized onlookers by showing off some serious dance moves.

  • marketing
  • genuine

Frozen Crowd in Grand Central Station, New York, 2008: More than 200 people froze in place at the exact same second for five minutes in the station's main concourse.

  • marketing
  • genuine