How to Sell a President: Political Advertising Quiz
by Staff
Political advertising has exploded into a lucrative industry, and modern presidential campaign operations devote millions to producing pro-candidate commercials and vicious attack ads to take down opponents at the polls. Are you savvy enough to sell a president?

Who was the first U.S. president to appear on television?

  • Herbert Hoover
  • Franklin D. Roosevelt
  • Harry S. Truman

Who was the first U.S. president to launch an election ad campaign?

  • Franklin D. Roosevelt
  • Harry S. Truman
  • Dwight D. Eisenhower

The commercial recognized as the first attack ad promoted the re-election of which president?

  • Richard Nixon
  • Lyndon Johnson
  • Ronald Reagan

The first televised political ad was bought by someone seeking what kind of political office?

  • representative
  • senator
  • president

Which vice presidential running mate successfully used a television appearance and his dog to quell allegations of fraud?

  • Richard Nixon
  • Dan Quayle
  • Joe Biden

Whose presidential campaign was referred to critically as "The Selling of the President"?

  • Richard Nixon
  • Gerald Ford
  • George W. Bush

How many times does a viewer need to see a political commercial in a week for it to have an impact?

  • 2
  • 5
  • 12

What year was the most expensive political campaign in terms of cost per vote cast?

  • 1896
  • 1968
  • 2008

The iconic presidential ad originally titled "Prouder, Stronger, Better" quickly became better known as what?

  • "Let America Be America Again"
  • "Morning in America"
  • "Honest. Able. Fearless."

The highly controversial "Willie Horton" attack ad stoked racist fears on behalf of what presidential candidate?

  • Strom Thurmond
  • Jimmy Carter
  • George H.W. Bush

What 2012 Republican primary contender financed a commercial complaining that "there's something wrong in this country when gays can serve openly in the military?"

  • Rick Perry
  • Michele Bachmann
  • Rick Santorum

True or false: Federal law requires television stations to sell commercial slots to political campaigns at the lowest possible rate during primary season.

  • true
  • false

Whose best-remembered presidential campaign slogan declared "It's the economy, stupid!"?

  • Ross Perot
  • Bill Clinton
  • George W. Bush

True or false: Negative political ads are more effective than positive ones.

  • true
  • false

Which of the following demographics is the least bothered by political attack ads?

  • young men
  • older men
  • older women

Whose presidential campaign slogan urged the electorate "don't swap horses midstream"?

  • FDR
  • Lyndon Johnson
  • Ronald Reagan

True or false: Political campaigns routinely mine people's social media data to target advertising to them.

  • true
  • false

In 2012, American political campaign spending was estimated to reach how high?

  • $1 billion
  • $10 billion
  • $100 billion

Shepard Fairey became a hugely popular artist for his creative rendering of which presidential candidate?

  • Bill Clinton
  • George W. Bush
  • Barack Obama

Seeking re-election in 2012, President Barack Obama's campaign decided on which single-word slogan?

  • hope
  • change
  • forward