True or False: Super Bowl Commercials
A single 30-second ad during the Super Bowl costs millions of dollars, and will be viewed by more than 100 million people. Test your knowledge on these iconic (and expensive) commercials.
All Super Bowl commercials are 30 seconds long.
Every advertiser pays the same amount for a commercial in a given Super Bowl.
Ridley Scott, director of blockbuster films like "Gladiator" and "Blade Runner," has directed Super Bowl commercials.
Apple's "1984" ad is famous for being the longest Super Bowl commercial ever broadcast.
Despite record viewership numbers, Super Bowl advertisers actually get fewer viewers per dollar spent today than in prior years.
A single Super Bowl has about 45 minutes of advertising in it.
A famous McDonald's commercial featured Larry Bird and Michael Jordan facing off in a boxing ring.
Networks compete with each other to secure the rights to broadcast the Super Bowl from the NFL.
All advertisers rely on advertising agencies to create and produce their Super Bowl commercials.
A commercial during the first Super Bowl in 1967 only cost $40,000.
A network brings in about $500 million in advertising fees for a single Super Bowl.
Super Bowl viewership has more than doubled since 1967.
Today's Super Bowl advertisers pay about 30 cents per viewer who sees their commercial.
Super Bowl commercials are broadcast once, then never seen again.
The commercials have become almost as big an event as the game itself.
Each advertiser is only allowed to run a single commercial during the Super Bowl.
The "Terry Tate: Office Linebacker" commercial was an ad for Office Max.
The Old Spice "The Man Your Man Could Smell Like" commercial debuted during the 2010 Super Bowl.
Networks recoup most of the cost of their NFL broadcast rights with the Super Bowl.
Super Bowl commercials are filmed in secrecy, kept under wraps and not unveiled until the first broadcast.