Article: 25 Times Barbie Was the Ultimate Insta Influencer: HowStuffWorks
25 Times Barbie Was the Ultimate Insta Influencer
By: Katie Ormsby
About This Article
Since 1959, Barbie's been #goals. She's got the dreamhouse, convertible, enviable careers and endless closet. It only makes sense that she'd nail it on Instagram. Her more than two million followers get a daily glimpse into her picture-perfect plastic existence. Photo ops at influencer hot spots? Check. Behind the scenes "reality" checks? Barbie's been known to share her secrets to capturing the perfect 'gram. Casual hangs with bloggers and celebrities? You bet. And of course, all the style inspo a Barbie girl could want. Life in plastic really is fantastic.
It's uncanny how closely this brand account mirrors the influencer accounts you already follow. Is @barbiestyle an earnest celebration of influencer culture or hilarious satire? Honestly, it doesn't matter. Amazing is amazing. If you've ever wished it was socially acceptable to pick out something from the Barbie aisle at your age, you'll want to hit that "Follow" button. It's the perfect way to indulge in a little nostalgia.
Barbie's always been about creating a fantasy world. Just like you once dressed her up and play-acted her glamorous life, @barbiestyle imagines her adventures as a savvy influencer about town. Talk about clever! Let's take a look at 25 times Barbie's Instagram game was on point.
When in LA...
You know those stairs with rainbow steps that you've seen a million times on Instagram? Barbie shared the classic Micheltorena Stairs 'gram during one of her swings through LA. Basically, if it's an iconic Instagram backdrop, Barbie's been there. Or she's on her way, coffee in hand.
Spill the tea
If influencers make your eyes roll, you'll appreciate Barbie's sense of humor about some of the more silly things Instagrammers do. For a plastic doll, she manages to keep it surprisingly real. Barbie captioned this one: "Got the shot, but the tea's not hot." Such is the life of an influencer.
Barbie's varied career experience invites little girls to "imagine the possibilities." She leans into that inspirational side on Instagram, too. She highlights powerful women at events like the Girlboss Rally and Glamour's Women of the Year Awards. Naturally, as a civically-engaged woman, she supports Rock the Vote, too.
Strike a pose
Don't worry, Barbie still finds opportunities to get all dolled up. She and Jennifer Lopez walked the CFDA Fashion Awards' red carpet in true Barbie fashion. Your favorite plastic style icon's gown sparkled as much as her personality. She certainly knows how to work the pink carpet!
Doesn't it seem like influencers are always on vacation? Barbie's no different. She travels the globe, from Arizona's Antelope Canyon to the Eiffel Tower in Paris. Her micro passport gets plenty of use. It's totally normal to be jealous of a plastic doll's lifestyle, right?
The SNL treatment
You know you've made it when you get a Saturday Night Live spoof. The sketch imagined interns pitching captions for Ken's Instagram. Come Sunday morning, Barbie was sure to get a humblebrag up on her account. Referencing a joke about her cute pooch, Barbie posted, "Miss Honey, you are way, way cuter than a raccoon."
Are you really an Instagram influencer if you don't post the occasional #TBT? It's the perfect way for Barbie to relive some of her most iconic looks. This post celebrates the 25th anniversary of Totally Hair Barbie, a '90s classic and one of the best-selling Barbie dolls in history.
If the shoe fits...
Barbie knows that no look is complete without the right pair of shoes. Like any good influencer, she marks #shoesday with various snaps of her enviable shoe collection. This one even manages to incorporate the classic influencer "lap pose." Bonus points!
Behind the scenes
Sometimes she shares the inside scoop on how to get the perfect 'gram. Thanks to Barbie, you now know that behind a gorgeous photo of macarons, there's probably an influencer standing on a chair. Such a clever way to poke a little fun at the lengths influencers go.
Me time and chill
The busy life of an influencer keeps Barbie on the go, but sometimes a girl just needs a little rest and relaxation. Naturally, Barbie takes chilling to the next level — a dip in the hot tub during a ski trip. You've got to love the faux fur earmuffs. @barbiestyle is all about the little details.
Every trick in the book
The most Insta-worthy way for an influencer to show their intellectual side? This classic 'gram at LA's The Last Bookstore. The whimsical shop's book window is the perfect photo op for bibliophile Barbie. We'd love to know what's on her reading list.
BFFs: Blogger friends forever
Chiara Ferragni of the "The Blonde Salad" is one of the most influential bloggers on the scene, so it checks out that she'd be the first fashion blogger to be made into a Barbie doll. You'll find her and Barbie casually jaunting around Beverly Hills, Malibu and Manhattan. Can you say squad goals?
Work of art
Like many style influencers, Barbie likes to prove she's plugged into the art scene. You can find her at hip art installations and traditional museums. Her Seattle visit, for example, included pit stops at both the Chihuly blown-glass exhibit and the Seattle Art Museum.
Hot off the press
In the vein of Kim Kardashian's Instagram selfie book, Barbie released her own coffee table book in 2017. "The Art of @barbiestyle" is a highlights reel of her Instagram account. We wouldn't expect anything less from one of the original "It girls."
By pup-ular demand
Barbie isn't the only star of @barbiestyle. There's her Insta-famous pup, too! Miss Honey, an adorable Yorkshire Terrier, is the paw-fect companion. On Instagram, the only thing better than a style influencer is a style influencer with a dog.
Proud plant parent
You've probably noticed increasing numbers of potted plants on Instagram. Maybe you even own a succulent or two ... or 20. Barbie also unwinds by tending to her potted plants. In her overalls and sneakers, she develops her green thumb and grows her potted plant family.
Step aside, Ken. Leading up to the "Zoolander 2" premiere, Barbie and Derek spent a lot of quality time together. Lounging at the beach, spa days, styling outfits, you name it. The duo had an appropriately glam staycation around LA. Perhaps Ken should spend a little more time working on his "Blue Steel."
Do you even have to ask? Of course, Barbie's been to Coachella. She packed her best festival wear (flower crowns and boho dresses included) and spent a few days in the desert. She and her concert crew got some shade in a teepee, picnicked with Miss Honey and took in the music.
Na-ma-stay at home
Barbie's schedule keeps her busy, but she manages to fit in a little yoga from the comfort of her own home. Those endorphins probably help keep her so perky. And we must say, her Navasana pose is as on point as her workout gear. She blends right in with the yogis of Instagram.
Mirror, mirror on the wall
Skincare's become such a big influencer trend that even Barbie's teasing her routine. Maybe she's born with it, maybe she's plastic. While the details of her routine remain a secret, perhaps a skincare collaboration is in the near future. That'd certainly be a classic influencer move.
Arm in arm with icon Iris Apfel, Barbie demonstrates Apfel's style motto: "More is more and less is a bore." Donning the self-described "geriatric starlet's" signature oversized shades and piles of jewelry, the pair stop by Apfel's favorite New York spots, including the Carlyle Hotel.
Woke up like this
Barbie loves a "just woke up" morning 'gram as much as the next influencer. Dressed in her cutest pajamas, Barbie and Miss Honey ease into the day with snuggles and coffee. Notice her highly Instagrammable Santa mug. Even her little details sleigh.
It wouldn't be an influencer account without flat lay photos sprinkled throughout. They're the perfect opportunity for Barbie to highlight mini versions of iconic accessories, like Charlotte Olympia's kitty flats. Barbie's always known how to accessorize.
But first, coffee
Another must-have accessory for style influencers? A cup of coffee. Whether at home or on the go, Barbie's often cradling a fresh brew. Grabbing some coffee at Pike Place Market was the first thing she did in Seattle. We just wonder if she went full tourist and waited in the massive line at the first Starbucks.
Hello, fashion week
Like the top influencer she is, Barbie makes the rounds at every Fashion Week — New York, London, Milan and Paris. Between runway shows, she swings by each city's most Instagrammable spots. Barbie knows how to make the most of an Insta opportunity, and honestly, we're not surprised.
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