Article: Twinned Cars: 25 of the Same Cars Driving Under Different Brands: HowStuffWorks
Twinned Cars: 25 of the Same Cars Driving Under Different Brands
By: Ian Fortey
The stealthiest GTO
The Mitsubishi GTO, top, was in production from 1990 until the year 2000. As a grand touring sports car, it was sleek and sexy, and it was also the Dodge Stealth, bottom. The Stealth and the GTO were sold side-by-side in North America from 1990 until 1996. Dodge was an established American brand, so it would appeal more to buyers who only wanted to buy American. Of course, it was rejected as a pace car for the Indy 500 because it wasn't made in America, so that doesn't always work out.
Image: Wiki Commons by M 93 & IFCAR / enjoynz / DivVector / DigitalVision Vectors / Getty Images
About This Article
There's an art to marketing cars that can get pretty confusing in a worldwide context sometimes. Some names just won't translate into other languages, so a new one needs to be thought up. Some names are already in use and trademarked in a particular market, so a new one has to be invented to capture the spirit of the car without causing legal issues. Some cars get to be sold as captive imports, using the make and model of a local manufacturer even though they're made on the other side of the world, just so they can be associated with the brand and reputation people know and trust already. Other times cars just have to be rebadged and sold as though they were something new in an effort to help break into a market or save some of the expenses associated with designing and building a new model of car.
Whatever the reason for a car to get sold under two different names, it happens more often than you'd think. You never see any Opels or Holdens at dealerships in the United States, but you do see Buick Encores and Pontiac GTOs, which are rebadged versions of those other vehicles. If you're curious to see how it works, take a look at some of the best examples!
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