Can You Identify the Company by its Marketing Slogan?

Becky Stigall

"The World’s Online Marketplace"

The online auction giant was founded in 1995. The founder's first sale was a broken laser pointer.

"Let your fingers do the walking"

Before the internet, the Yellow Pages were the way consumers found businesses that provided what they needed. Sure, the Yellow Pages have moved online, but we bet Google has a corner on that market.

"The ultimate driving machine"

BMW is known to us here in the States as Bavarian Motor Works. In Munich, Bavaria, where the company is headquartered, Bayerische Motoren Werke AG is the correct way to say it.

"Live in your world, play in ours"

Sony's Playstation console first hit the market in 1994. Today, the brand includes software, hardware and services.

"How do you spell relief?"

Relief from heartburn, to be exact. Rolaids hit the market in 1954.

"Life’s Good"

The LG slogan is an interesting play on the company name, but the company was originally called Lucky Goldstar. That's Leogki Geumseong in Korean.

"Once you pop, you can’t stop"

Some of the best chips, in our opinion, Pringles aren't made entirely of potatoes. The company adds a little wheat starch and other ingredients, so that potatoes make up less than half of the product ingredients.

"Be all that you can be"

The U.S. Army was founded in 1775 and remains the largest branch of the military. The Army's mission statement is "to fight and win our Nation's wars, by providing prompt, sustained, land dominance, across the full range of military operations and the spectrum of conflict, in support of combatant commanders."

"Where do you want to go today?"

Microsoft is undoubtedly the world's technology giant, with an annual revenue of nearly $85 billion. The company was founded by Bill Gates and Paul Allen; the current CEO, since 2014, is Satya Nadella.

"It’s everywhere you want to be"

Interestingly, Visa, Inc., does not issue credit. The company merely provides financial institutions with Visa-branded products. Who knew?

"Because you’re worth it"

The L'Oreal company is a French company that currently ranks as the biggest cosmetics company in the world. Subsidiaries of L'Oreal include Lancome, Maybelline, NYX Cosmetics, and Garnier.

"Where’s the beef?"

It was sweet, grandmotherly actress Clara Peller who spoke those words back in 1984. The ad campaign associated with the slogan was meant to let consumers know that Wendy's burgers had the most meat.

"Makes quitting suck less"

We don't typically recommend quitting in life, but this is a slogan we can get behind. Introduced in 1978, the product is named after "nicotine" and the Swedish word for "right way."

"We Try Harder"

We're of the opinion that most companies need to adopt this slogan, but it belongs to Avis, a New Jersey car rental company. The company rents vehicles worldwide.

"The Real Thing"

This slogan was one of the best in a long line of popular slogans. The company's first slogan was "Drink Coca-Cola and enjoy it," in 1886.

"Please don’t squeeze the..."

We had to leave out the product name on this one, or it would be a dead giveaway. Who can forget Mr. Whipple scolding the customers who just couldn't resist squeezing?

"Finger lickin’ good"

The company has been Finger Lickin’ Good since 1956, although it was founded in 1930. A popular early slogan was, "We fix Sunday dinner seven nights a week."

"He Keeps Going and Going and…"

The Energizer Bunny first appeared in 1989 and has appeared in more than 100 commercials. The ad campaign began as a way to combat sales by battery giant, Duracell. The Energizer Bunny hot air balloon is an amazing sight.

"Maybe she’s born with it. Maybe it’s..."

This slogan was part of a 1991 ad campaign, but remains popular with the company today. The Maybelline New York brand was acquired by L'Oreal in 1996.

"Think Small"

Although we don't typically agree with such a narrow focus, this worked well as a slogan for Volkswagen, a small car manufacturer - especially in relation to the VW Beetle. The slogan dates back to 1959.

"Save Money. Live Better."

This slogan belongs to the Wal-Mart Stores, Inc., a company founded by Sam Walton in 1962. The company now goes by the name Walmart.

"Pleasing people the world over"

The company was actually founded as a motel chain. The company, now owned by InterContinental Hotels Group, is now one of the largest hotel chains in the world.

"Between love and madness lies obsession"

The Calvin Klein brand now includes fashion and fragrance. The company was founded in 1968 and is currently owned by the Phillips-Van Heusen Corporation, or PVH Corp.

"The happiest place on earth"

Specifically for Disneyland, this slogan embodies the entire feeling of the resort park. Opened in 1955, Disneyland now welcomes more than 18 million guests each year.

"I’m loving it"

We admit, we've got a soft side for the burger giant, which opened in 1940. They sold barbecue back then.

"When you care enough to send the very best"

When you find a good slogan, stick with it. This one has been part of Hallmark's advertising since 1944.

"American by Birth. Rebel by Choice."

Lovingly known simply as Harley, the company rolled out its first chopper in 1903. The company was founded in Milwaukee, Wisconsin.

"I am what I am"

Hey, wait... didn't Popeye say that? The 2010 Reebok campaign borrowed the slogan from the Village People.

"Melts in your mouth, not in your hands"

Anyone who has kids knows that M&M'S will, most definitely, melt in one's hands. The company touted these little candies as great for soldiers who apparently had trouble with melting chocolate.

"Nothin’ says lovin’ like something from the oven"

Ah, the Pillsbury dough boy... that little ball of baking happiness first appeared in 1965. Bonus points if you remember he was also known as Poppin' Fresh.

"Quality never goes out of style"

Levi Strauss & Co. has been around since 1853 and began selling 501 jeans in the 1890. The company patented the concept of using rivets to reinforce stress points on pants.

"A diamond is forever"

A diamond is forever... or at least one billion years, which is how long it takes a diamond to form. The slogan was adopted by the company in 1947.

"So easy a caveman can do it"

The cavemen campaigns were launched in 2004. The campaign was so popular, it spawned a 2007 television sitcom, but that didn't go over as well as the commercials.

"You've got 30 minutes"

The "You've got 30 minutes" campaign was an offshoot of the ill-fated "30 minutes or it's free" campaign, which resulted in at least one lawsuit as drivers struggled to get pizzas delivered on time. The "30 minutes or it's free" offer still exists in some other countries.

"Think outside the bun"

No buns here. Taco Bell was founded in 1962 as a hot dog stand Bell's Drive-In. It's now a subsidiary of Yum! Brands.

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About This Quiz

Some company slogans have become so iconic we often forget where they originated. We'll give you the slogan, you tell us what company used it for marketing. Bet you can't guess them all!

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