Can You Identify These Logos from Failed Car Brands?

By: Robin Tyler
Estimated Completion Time
3 min
Can You Identify These Logos from Failed Car Brands?
Image: Wiki Commons via The Car Spy

About This Quiz

Over the past 130 years, there have been many automakers around the world. 

Some, like Ford, Chevrolet or Chrysler, for example, are incredibly successful and continue to produce many models that are sold around the globe. 

Others, both now and in the past, have started with the best of intentions and the hope to build into a major car brand only to fall by the wayside.

Some have failed quickly, while others have had a long history, only to come to grief due to various factors, taking well-loved models off the market... for good. Normally, this is due to economic factors. Stock market crashes like the Great Depression in the early 1930s and the financial fallout of the crash of 2008 claimed many brands, including long-standing marques. Which, if we are honest, is a little sad.

So onto the task at hand for this quiz. We have lined up several car logos from automakers that have gone bankrupt, been closed by their parent division or just disappeared from the face of the earth. Will you be able to identify them from their logos?

This is not as easy as it may seem. Take your time and good luck!

Pontiac Logo
Wiki Commons via Pkofler
Can you identify this logo from a now non-existent American automaker?
Pontiac
Oldsmobile
Saturn
Studebaker
Correct Answer
Wrong Answer

One of America's great motoring brands, Pontiac formed part of the General Motors group form 1926 until 2010.

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Oldsmobile Logo
Wiki Commons via Pkofler
This logo belongs to the oldest American automaker, which is now defunct. Can you name it?
Pontiac
Oldsmobile
Saturn
Studebaker
Correct Answer
Wrong Answer

Oldsmobile was the oldest American marque by the time its parent company, General Motors, closed the brand in 2004. It was formed in 1897.

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Saturn  logo
Wiki Commons via Marcus Quigmire
Formed by General Motors, this brand was closed in 2010. Can you name it?
Pontiac
Oldsmobile
Saturn
Studebaker
Correct Answer
Wrong Answer

A General Motors brand, Saturn was introduced in 1985 as an attempt by the company to compete with the range of Japanese vehicles flooding the U.S. market. After a massive drop in sales, General Motors closed the brand in 2010.

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Studebaker Wheel Logo
Wiki Commons via Studebaker Corporation
Can you identify this logo from a now closed motor company?
Pontiac
Oldsmobile
Saturn
Studebaker
Correct Answer
Wrong Answer

Studebaker was founded in 1852, initially making wagons. Eventually, the company moved onto making motor cars and did so until 1966 when failing sales saw the end of the Studebaker brand.

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Packard Motor Company  logo
Wiki Commons via GPS 56 from New Zealand
This logo belongs to _______?
Packard
Oldsmobile
Pontiac
Saturn
Correct Answer
Wrong Answer

This luxury American motoring brand was established in 1899 in Detroit. It ended in 1958 after sales had significantly dropped during the '50s.

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Hummer  logo
Wiki Commons via General Motors
A more modern closure, can you identify this defunct automaker?
Packard
Studebaker
Ford
Hummer
Correct Answer
Wrong Answer

It was fun while it lasted. Hummer burst onto the scene in 1992, providing civilian versions of the Humvee military vehicle. The brand was purchased by General Motors in 1998 and eventually closed in 2010 following the global economic crisis of 2008.

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Plymouth  logo
Wiki Commons via Pkofler
This badge belonged to which auto maker?
Hummer
Plymouth
Packard
Saturn
Correct Answer
Wrong Answer

Part of the Chrysler Corporation, Plymouth was established in 1928 and built vehicles until 2001. Marketed as entry-level vehicles, Plymouth saw sales drop below 200,000 vehicles per annum in the '90s which eventually led to its closure.

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Mercury  logo
Wiki Commons via Pkofler
A division of Ford, this brand was closed in 2011. Name it.
Plymouth
Pontiac
Mercury
Oldsmobile
Correct Answer
Wrong Answer

A division of Ford, Mercury was established in 1938. Ford established the brand to produce premium entry-level cars. Ford Motor Corporation ended the Mercury brand in 2011 to focus on its other two brands, Lincoln and its namesake, Ford.

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AMC  logo
Wiki Commons via CZmarlin
This defunct brand was responsible for models such as the Goblin and Pacer. Can you name it?
Chevrolet
Saturn
Mercury
AMC
Correct Answer
Wrong Answer

The American Motor Corporation was formed with the merger of Nash and Hudson in 1954. A period of success followed with Renault and then Chrysler buying the company. Sales slowed over time and by 1988, AMC was no more.

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Suzuki  logo
Youtube via Slyvain Doze
This company closed its North American operation in 2012. Name it.
Suzuki
AMC
Oldsmobile
Mercury
Correct Answer
Wrong Answer

Although Suzuki still manufactures vehicles for markets around the rest of the world, its North American automobile operation closed in 2012 following a massive drop in sales from their peak in 2007.

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Hudson  logo
Wiki Commons via Greg Gjerdingen
Name this vehicle brand that closed its doors in 1954.
Dodge
Hudson
Suzuki
Hummer
Correct Answer
Wrong Answer

Based in Detroit, Hudson Motor Car Company was founded in 1909 by Joseph L. Hudson. It produced vehicles until 1954 when it merged with Nash-Kelvinator to form the American Motors Corporation (AMC), although Hudson models were made until 1957.

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Edsel logo
Wiki Commons via sv1ambo
Name this failed brand associated with Ford.
Hudson
Studebaker
Pontiac
Edsel
Correct Answer
Wrong Answer

The Edsel brand, a division of Ford, was short lived. Established in 1957, it lasted until 1960 and failed, primarily on the fact that the Edsel model, named after Henry Ford's son, failed miserably and just didn't sell.

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DeLorean DMC  logo
Wiki Commons via Infrogmation
Can you identify this failed brand by their logo?
Edsel
DeLorean
AMC
Plymouth
Correct Answer
Wrong Answer

Established in 1975 by John DeLorean, the DeLorean Motor Company is best known for the failure of the DMC-12, a "supercar" that wasn't super at all. The company went bankrupt in 1982 while the DMC-12, also known as the DMC DeLorean, gained a cult following a few years later thanks to it appearing in the Back to the Future trilogy.

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Nash logo
Wiki Commons via CZmarlin
The logo in this image once belonged to _______?
Suzuki
Hummer
Nash
DeLorean
Correct Answer
Wrong Answer

Formed in 1916, Nash ran until 1954 where it merged with Hudson to form the American Motor Corporation. Nash was responsible for a few important firsts in U.S. motoring, including the first seatbelts, first compact car and first muscle car.

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DeSoto insignia
Wiki Commons via Artaxerxes
Name this defunct brand from the logo in the image, please.
DeSoto
Nash
DeLorean
Saturn
Correct Answer
Wrong Answer

Established in 1928 as part of Chrysler, DeSoto manufactured vehicles in the mid-price range. It was closed by Chrysler in 1961 after selling more than 2 million vehicles worldwide.

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Auburn  logo
Wiki Commons via James Case
This logo belong to which automaker that is now long gone?
Dodge
DeSoto
Auburn
Pontiac
Correct Answer
Wrong Answer

Auburn vehicles were produced from 1900 to 1937 and were formed by Charles Eckhart. Unfortunately, the depression saw sales of Auburn model dip and the company folded in 1937.

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Eagle  logo
Youtube via Automoments
Name this division of Chrysler that folded in 1999.
Auburn
Ford
Eagle
Nash
Correct Answer
Wrong Answer

Eagle was an American car brand established in 1988. A division of Chrysler, following its purchase of the American Motor Corporation, Eagle folded in 1999.

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Stutz Logo
Wiki Commons via Stutz Service Company
This defunct company produced America's first sports car way back when. Do you know its name?
Eagle
Stutz
Pontiac
Mercury
Correct Answer
Wrong Answer

A producer of luxury cars, Stutz began in 1911 and lasted to just before World War II, closing its doors in 1939 — a real shame for a company that gave us the first real American sports car.

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Maybach hood
Wiki Commons via Triple-green
A recent brand to go under, can you name it from this logo?
Maybach
Saturn
Chrysler
Stutz
Correct Answer
Wrong Answer

Maybach, based in Germany, was formed in 1909 by Wilhelm Maybach. The brand lasted until 2012 before it was closed by its parent company, Daimler. It was revived as a sub-brand of Mercedes-Benz in 2014.

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Saab  logo
Wiki Commons via Pkofler
Name this European brand that closed in 2012.
Dodge
Maybach
Suzuki
Saab
Correct Answer
Wrong Answer

Established in 1945, Swedish automakers Saab went bankrupt in 2012. Part of the General Motors brand from 1990 to 2010, the company was sold to Spyker, a Dutch company that ended the brand after sales dropped significantly.

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Vector W8 logo
Youtube via Glenns Car Collection
Built to compete with Ferrari, the models of this automaker last only from 1989 to 1993. Name the company, please.
Saab
Vector
Studebaker
Stutz
Correct Answer
Wrong Answer

This American company was formed in 1978 and built supercars to compete with the likes of Ferrari. Production of these vehicles took place for only four years, between 1989 and 1993, before the company closed. It was later revived as Vector Motors Corporation.

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Isuzu  logo
Wiki Commons via Pkofler
This brand, although still operating worldwide, does not sell vehicles in the United States. Name them, please.
Maybach
Saab
Vector
Isuzu
Correct Answer
Wrong Answer

Although Isuzu still manufactures vehicles for markets around the rest of the world, its North American operation closed in 2008. The brand had initial success with a range of pickups but sales slowed significantly in the 2000s and General Motors eventually dropped the brand.

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Tucker  logo
Wiki Commons via Alden Jewell
Are you able to identify this defunct car brand?
Isuzu
Tucker
Hummer
Hudson
Correct Answer
Wrong Answer

Started by Preston Tucker, only 50 of these cars were ever built before Tucker went out of business after having been accused of stock fraud, something of which he was acquitted. The company lasted from 1947 to 1948.

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Cord Logo
Wiki Commons via Infrogmation
Part of the Auburn group, this marque went out of business in 1937. Can you name it?
Stutz
Cord
Tucker
Packer
Correct Answer
Wrong Answer

Cord vehicles were manufactured between 1929 and 1932 and then from 1936 to 1937. The company was founded by E.L. Cord and formed part of the Auburn group.

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Dusenberg Emblem
Wiki Commons via Buch-T
Identify this vehicle maker, please.
Cord
Duesenberg
Vector
Suzuki
Correct Answer
Wrong Answer

Founded in 1913 as a maker of engines and race cars, Duesenberg produced passenger vehicles in the United States between 1921 and 1937. Most were luxury models and, following the Depression, a massive drop in sales saw the brand go bankrupt.

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Checker motos logo
Wiki Commons via Jerry
The vehicle manufacture shown in this logo is _________?
Oldsmobile
Duesenberg
Pontiac
Checker
Correct Answer
Wrong Answer

The iconic Checker taxi cabs are this company's claim to fame. Checker Motors first started out in 1922 and made taxis until 1982. Other than taxicabs, Checker also made a few commercial vehicles.

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Sunbeam badge
Wiki Commons via Brian Snelson
This automaker started in 1905 and folded in 1936. Can you name it?
Maybach
Checker
Oldsmobile
Sunbeam
Correct Answer
Wrong Answer

British auto manufacturer Sunbeam began making cars in 1901. During World War I, the company made airplane engines but afterward returned to making cars and motorcycles. The last official Sunbeam vehicle was built in 1936 but the marque itself has appeared on other vehicles.

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Rambler logo
Wiki Commons via CZmarlin
A marque that has come and gone over the years, can you identify it from the logo in the image?
Citroen
Sunbeam
Rambler
Nash
Correct Answer
Wrong Answer

The Rambler brand was associated with the Thomas B. Jefferson company from 1900 until 1914, with Nash from 1950 to 1954, and with AMC from 1954 to 1969. Vehicles with this marque were also produced outside of the United States, for instance, in Australia and New Zealand.

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Singer logo
Wiki Commons via Piero
Name this British marque which ceased production in 1970.
Singer
Rambler
Pontiac
Cord
Correct Answer
Wrong Answer

The Singer company was originally founded by George Singer in 1874 in England and produced bicycles. From 1901, it entered the automobile business and was the first company to make a smaller version of an already existing car model. The last Singer rolled off the production line in 1970.

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Corbin motor logo
Wiki Commons via Corbin Motor Car Co. - The Automobile Journal, Vol. 32
Lasting only between 1904 and 1912, can you name this American automaker?
Saab
Corbin
Mercury
Singer
Correct Answer
Wrong Answer

Established in 1904, Corbin was one of America's earliest car makers. The brand didn't last long, folding in 1912.

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Hillman logo
Wiki Commons via Andrew Bone
The automaker this logo belongs to is ______.
AMC
Tucker
Hillman
Corbin
Correct Answer
Wrong Answer

Established in England in 1907, the Hillman Motor Company existed until 1931. As with many automakers, the company first started out producing bicycles.

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Simca logo
Wiki Commons via Alf van Beem
This logo belongs to which defunct car company?
Hillman
Simca
Eagle
Nash
Correct Answer
Wrong Answer

French manufacturer Simca produced vehicles between 1934 and 1970, becoming part of Chrysler Europe.

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Willys Knight badge
Wiki Commons via JOHN LLOYD
This automaker produced its last vehicle in 1933. Can you name it?
Dodge
Simca
Willys-Knight
Pontiac
Correct Answer
Wrong Answer

After John North Willys purchased the Edwards Motor Company in 1913, he moved the operation to Ohio and changed the name to Wilys-Knight. The company produced cars for the American market between 1914 and 1933.

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Talbot
Wiki Commons via HABA713
Identify this now-closed automaker, please.
Talbot
Singer
Hummer
Willys Knight
Correct Answer
Wrong Answer

Clément-Talbot produced cars in London from 1903 onward. The brand folded in 1958 only to be revived by Peugeot in 1979 before again disappearing in 1994.

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Rover logo
Wiki Commons via The Car Spy
This logo belongs to _________.
Talbot
AMC
Rover
Studebaker
Correct Answer
Wrong Answer

Rover started making cars from the early 1900s. The marque lived on independently until 1967, although the Rover name has been used since, for example, as part of Leyland Motors. The name is not currently in use on any vehicles but remains a registered trademark in the hands of Jaguar Land Rover.

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Kaiser  logo
Wiki Commons via JOHN LLOYD
This company only produced vehicles for a four-year period. Do you know what it is?
Rover
Kaiser-Frazer
Hudson
Stutz
Correct Answer
Wrong Answer

A short-lived brand, Kaiser-Frazer was formed by Henry Kaiser and Joseph Frazer. Their company produced vehicles between 1947 and 1951 before Frazer left the company after disagreements.

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Pierce-Arrow  logo
Wiki Commons via Craig Howell
Please name the defunct vehicle company associated with this logo.
Kaiser-Frazer
Packard
Pierce-Arrow
Auburn
Correct Answer
Wrong Answer

Based in Buffalo, New York, Pierce-Arrow was an American motor car company that produced models between 1901 and 1938. Most were luxury vehicles, although the company also made motorcycles, fire trucks and bicycles.

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Auto Union Logo
Wiki Commons via Oxfordian Kissuth
Name this auto brand, please.
Auto Union
Pierce-Arrow
Edsel
DeLorean
Correct Answer
Wrong Answer

Founded in 1932, the Auto Union brand fell away in 1969 after a merger with NSU and Audi.

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Geo logo
Wiki Commons via IFCAR
Are you able to identify this logo which formed part of the General Motors group?
Hillman
Autoette
Geo
Sunbeam
Correct Answer
Wrong Answer

Marketed by General Motors, Geo made a number of SUV models as well as smaller cars. These were built between 1989 and 1997, when the models were eventually merged with the Chevrolet line.

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You Got:
/39
Wiki Commons via The Car Spy