Quiz: Can You Name the Brand by Its Tagline?
Can You Name the Brand by Its Tagline?
By: Zoe Samuel
Image: Getty Images via Zsolt Hlinka

About This Quiz

In a just world, a good product would not need a great tagline to sell itself. It would simply fly off the shelves by virtue of its superior quality, environmental credentials, and highly ethical and equitable treatment of its workforce. In a just world, customers would be interested in whether the product does what it says, whether it's healthy and high quality, and whether it is value for money. Secondary concerns would involve the sustainability of the product's manufacturing process and whether or not it was made in a place with adequate workers' rights protections, at a company that prizes proper non-discriminatory hiring practices.

We do not live in a just world. We live in a world full of advertising. That means that a mediocre or even a kind of terrible product with a great marketing effort behind it can soar to incredible heights just by the power of marketing. The right ad campaign can elevate a watery, indifferent beer from undrinkable to the must-have brew of the college kegel. It can make a boxy and not very safe car the fashion statement of its decade. Of course, it can also bring our attention to a great product we didn't know about or attach warm fuzzies and a sense of community or a childhood memory to something that was otherwise just a meaningless snack. That is the magic of advertising, a power that can be used for good or evil depending on who wields it.

How many of the advertisers' earworms are still in your noggin? Let's find out!

1 of 35
Which brand used the tagline "Waaaaassssssuuuuup?"
2 of 35
Which brand called itself "The happiest place on earth?"
3 of 35
4 of 35
Which company noted that, "There are some things money can't buy; for everything else, there's ____"?
5 of 35
Which hearty soup informed us the product is, "M’m! M’m! Good!"?
6 of 35
What brand offers "The breakfast of champions"?
7 of 35
Who says they are the ones to deliver, "When it absolutely, positively has to be there overnight"?
8 of 35
Which car company promises "The Ultimate Driving Machine"?
9 of 35
Which makeup brand suggests, "Maybe she's born with it; maybe it's ____"?
10 of 35
Which farming machinery brand informs us that, "Nothing runs like a ____"?
11 of 35
Which chip brand is sure that "Once you pop, you can't stop!"
12 of 35
Which cereal brand has the onomatopoeia "Snap! Crackle! Pop!" for a tagline?
13 of 35
Which candy bar exhorts you to, "Have a break. Have a ___"?
14 of 35
Which hardy watch brand declared, "It takes a licking and keeps on ticking"?
15 of 35
Which beer "refreshes the parts other beers cannot reach"?
16 of 35
What food, "Tastes so good cats ask for it by name"?
17 of 35
Which credit card advised, "Don’t leave home without it"?
18 of 35
Which small hard candy-covered chocolate "melts in your mouth, not in your hand"?
19 of 35
What company might you use, "When you care enough to send the very best"?
20 of 35
Who assures you that with their products, you'll be saying, "That was easy"?
21 of 35
What credit card company likes to ask you, "What’s in your wallet?"?
22 of 35
Which insurance company wants you to know that, "Fifteen minutes could save you 15% or more on car insurance"?
23 of 35
Which beauty brand tells you to buy it, "Because you're worth it"?
24 of 35
What razor claims it is, "The best a man can get"?
25 of 35
Which company went all over America asking, "Can You Hear Me Now? Good"?
26 of 35
Who taught us that "A Diamond Is Forever"?
27 of 35
Who is, "The Quicker Picker Upper"?
28 of 35
Who assures us that, "Like a Good Neighbor, ____ is There"?
29 of 35
What organization recruits you with the words, "The Few. The Proud. The ____"?
30 of 35
What fast food restaurant proudly declares, "I'm Lovin' It"?
31 of 35
Who told us that "America Runs on _____"?
32 of 35
What rather boring product sensibly assures us that "It Does Exactly What It Says on the Tin"?
33 of 35
Which entertainment company told us, "It's not TV, it's ____"?
34 of 35
Which brand claims it produces, "Probably the best lager in the world"?
35 of 35
Which city's tourism board claimed that, "What happens here, stays here"?
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