Can You Name the Company from a Black and White Image of the Mascot?

By: Jacqueline Samaroo

Kellogg's is known primarily for its breakfast cereals, including Frosted Flakes. Their mascot, Tony the Tiger, has been used since the brand’s introduction and was voiced by Thurl Ravenscroft for over 50 years.

The Pillsbury Baking Company is known primarily for its refrigerated and baking products. Their mascot, the Pillsbury Doughboy, is also more formally known as “Poppin' Fresh.”

Energizer is known primarily for its batteries. Their famous mascot, the Energizer Bunny, is a pink, sunglasses-wearing toy rabbit that beats a bass drum. There's even a giant hot-air balloon version of this bunny.

Mr. Clean is known primarily for its household cleaning products. Their mascot, who is simply referred to as Mr. Clean, is a muscular, tanned, bald man who cleans things very well.

GEICO is known primarily for its role as an auto insurance company. Their mascot, the GEICO Gecko, is a gold dust day gecko with a Cockney accent.

Kool-Aid is known primarily for its powdered drink mix and prepackaged beverages. Their mascot, referred to as the Kool-Aid Man, is known for two things – smashing through walls and yelling his catch-phrase, "OH YEAH!!!!!"

M&M’S is known primarily for its colorful button-shaped chocolates. Their mascots, the Red and Yellow M&MS, contrast each other by being cynical and sardonic (Red), and happy and gullible (Yellow).

Green Giant is known primarily for its frozen and canned vegetables. Their mascot, who is fittingly referred to as the Jolly Green Giant, is a towering green-skinned man wearing a leafy outfit.

Planters is known primarily for its processed nut snack foods. Their mascot, Mr. Peanut, is an anthropomorphic peanut. He was actually created by grade-schooler Antonio Gentile for a 1916 contest.

KFC is an American fast-food restaurant chain that specializes in fried chicken. Their mascot, Colonel Sanders, is actually based on the real founder of the restaurant, who is the source of the secret original recipe of "11 herbs and spices."

McDonald’s is an American fast-food company - the world's largest restaurant chain by revenue. Their mascot, Ronald McDonald, is a colorful clown that has become a pop culture icon around the world.

General Mills is known for its breakfast cereal, including Trix. Their mascot, the Trix Rabbit, is an anthropomorphic cartoon rabbit who continually attempts to trick children into giving him a bowl of cereal.

Kellogg's is known primarily for its breakfast cereal, including Rice Krispies. Their mascots, Snap, Crackle and Pop, are elf-like characters.

Kellogg's makes Froot Loops, a fruit-flavored breakfast cereal. Their mascot, Toucan Sam, is a blue anthropomorphic toucan that has been with them since the beginning.

Keebler is the second-largest cookie and cracker manufacturer in the United States. Their mascots, the Keebler Elves, are widely regarded as some of the best-known characters from commercials.

Lucky Charms is a colorful breakfast cereal, made by General Mills. Their mascot, Lucky the Leprechaun, is somewhat similar to the Boston Celtics mascot of the same name.

Frito-Lay makes the cheese-flavored puffed cornmeal snack called Cheetos. Their mascot, Chester Cheetah, is actually the second official mascot - the original one being the Cheetos Mouse.

StarKist is known primarily for its tuna products. Their mascot, Charlie the Tuna, is an anthropomorphic cartoon tuna that has been used since 1961.

The Walt Disney Company is a multinational mass media and entertainment conglomerate. Their mascot, Mickey Mouse, is without a doubt one of the most valuable and recognizable characters in the world.

Cap’n Crunch, a corn and oat breakfast cereal, is made by Quaker Oats. Their mascot, usually referred to as Cap'n Crunch, is a late 18th-century naval captain with white eyebrows and a white moustache. His full name is Horatio Magellan Crunch.

The Quaker Oats Company is known primarily for its oats and breakfast-related products. Their mascot, who is fittingly referred to as the Quaker Oats Man, draws inspiration from William Penn in its design.

The Gerber Products Company is known primarily for its baby foods. Their mascot, the Gerber Baby, is actually Ann Turner Cook, an American mystery novelist.

Dos Equis is a lager that is owned by Cuauhtémoc Moctezuma Brewery. The mascot, The Most Interesting Man in the World, was portrayed by Jonathan Goldsmith as a part of a viral ad campaign.

AFLAC is an American insurance company and the largest provider of supplemental insurance in the United States. Their mascot, the AFLAC duck, was voiced by comedian Gilbert Gottfried for 11 years.

Vlasic Pickles is one of the most popular pickle brands in the United States. Their mascot, the Vlasic Stork, was initially introduced due to the notion that pregnant women have an above-average appetite for pickles.

Tootsie Pops are hard candy lollipops filled with chocolate-flavored chewy Tootsie Roll. Their mascot, Mr. Owl, is always asked the same question: "How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?"

Wendy’s is an American international fast-food restaurant chain. Their mascot, who is simply referred to as Wendy, is actually based on the daughter and fourth child of the founder.

Little Caesars is the third-largest pizza chain in the United States, behind Pizza Hut and Domino's Pizza. Their mascot, who is fittingly referred to as Little Caesar, is a caricature of Julius Caesar.

Chef Boyardee is known primarily for its canned pasta products. Their mascot, who is simply referred to as Chef Boyardee, is a smiling elderly chef wearing a white hat and coat.

Aunt Jemima is known primarily for its pancake mix, syrup and other breakfast foods. Their mascot, who is simply referred to as Aunt Jemima, is a smiling and motherly African American woman.

Michelin is known primarily for its automobile tires. Their mascot, Bibendum, is also oftentimes simply referred to as the Michelin Man.

Sun-Maid is known primarily for its raisins and dried fruit. Their mascot, who is fittingly referred to as the Sun-Maid Girl, was a real person named Lorraine Collett.

Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by the General Mills cereal company. Their mascot, Buzz, is an anthropomorphic bee that is sometimes referred to as BuzzBee.

Mrs. Butterworth’s is known primarily for its syrups and pancake mixes. Their mascot, who is simply referred to as Mrs. Butterworth, is actually just a graphical representation of the uniquely woman-shaped bottle that the syrup comes in.

Hamburger Helper is known primarily for its packaged convenience food products. Their mascot, who is fittingly referred to as Helping Hand or Lefty, is a left-hand white glove with a face on it, including a red spherical nose.

Uncle Ben’s is known primarily for its parboiled rice. Their mascot, who is simply referred to as Uncle Ben, is a smiling elderly African American man that is dressed in a suit and bow tie.

Progressive is one of the largest providers of car insurance in the United States. Their mascot, Flo, is an overly enthusiastic cashier that has been featured in some highly successful viral ad campaigns.

General Mills makes many breakfast cereals, including Count Chocula. Their mascot, who is simply referred to as Count Chocula, is a comedic vampire that has exaggerated facial features.

Burger King is an American global chain of hamburger fast food restaurants. Their mascot, fittingly referred to as the Burger King, is a bearded, Tudor-era king who has had several incarnations over the years.

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Image: Mr. Clean via youtube

About This Quiz

Let's see just how good these mascots have been at doing their jobs!

Many companies and brands can stand on their own and survive, maybe just needing an attractive logo and a catchy slogan to help them along their way. However, a lot of companies and brands take their marketing campaigns a step further and adopt a mascot to help to boost their image and visibility. There is no doubt that mascots are truly one of the most effective means of advertising and promoting a brand. Sure, a jingle could get stuck in your head after you hear it over and over, but a good mascot can leave an even greater impression, allowing a brand to stay rent-free in your mind for days, weeks, months or even forever!

Think about it. Some of the most iconic mascots in recent years have been really successful: the quirky Flo from Progressive Insurance, the classic clown Ronald McDonald, or the emperor of Disney himself, Mickey Mouse. A lot of these mascots have even transcended into mainstream pop culture! 

So, let's put your brand knowledge to the ultimate test and see if you have what it takes to name the correct company from just a black and white picture of its iconic mascot!

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