Do You Recognize the Famous Slogans of These Big Brands?

John Miller

5 Min Quiz

Which type of product is "M'm M'm Good"?

In the 1930s, Campbell's Soup began using "M'm M'm Good" as its primary slogan. For decades, the soup maker has made mega bucks on the "M'm" qualities of its food products.

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What's the famous slogan for M&Ms chocolate candy?

M&Ms are great because they have a candy coating that keeps them from melting all over your fingers. "Melts in your mouth, not in your hands!"

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Which company wants you to "Just Do It"?

In 1988, Nike began using the most iconic slogan in the history of sneakers. "Just Do It" isn't just a brand, it's supposed to be a lifestyle, too.

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"A ______ is forever."

In the 1940s, DeBeers struck, well, gold with its famous "A diamond is forever" slogan. The slogan did its job, making diamonds a must-have item for "long-lasting" relationships.

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Thanks to a famous slogan, which city is now permanently associated with Rice-A-Roni?

"Rice-A-Roni, the San Francisco Treat!" This slogan was used in a jingle that, once you hear it, will never, ever leave your brain.

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Which product says, "They're G-r-r-r-eat"?

You know Tony the Tiger. He's the predatory black-and-orange feline that sells Frosted Flakes, the oh-so-sugary breakfast cereal that we eat at midnight.

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What is "The Best Part of Waking Up"?

"The Best Part of Waking Up, is Folgers in Your Cup." Part poem, part power ballad. Now you want coffee.

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Complete this famous slogan. "Where's The _____?"

In the '80s, Wendy's capitalized on the perceived larger size of their burgers, while simultaneously dissing the small beef patties of their competitors. "Where's The Beef?"

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Which product is "Good to the Last Drop"?

Maxwell House coffee added greatly to its fortunes with "Good to the Last Drop." The slogan was first used more than a century ago.

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What's the slogan for Wheaties cereal?

Wheaties spent untold millions of dollars associating its cereal with famous athletes. It was touted as a healthy way to start the day, "The Breakfast of Champions."

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What is "The Other White Meat"?

Pork is "The Other White Meat." In the '80s, with sales flagging, the pork industry revitalized itself with this slogan, which reminded people that pork is a white meat and in no way related to any of your annoying neighbors.

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"Got ______"?

Remember all of the celebrities with those milk mustaches? All they wanted to know was, "Got Milk?"

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Which technology company wanted you to "Think Different"?

Apple Computers has gained tremendous loyalty from its users by branding itself as outside the mainstream. If you "Think Different," you a graphic designer and movie maker, and you once dyed your hair pink.

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Which company wants you to "Never Stop Improving"?

Lowe's wants to imply that by improving your home, you're also improving yourself. So grab that hammer and fix the toilet!

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Which city sold itself with the slogan, "What Happens Here, Stays Here"?

Las Vegas makes gag-inducing amounts of money thanks to its adult-related activities, which you can engage in and then never, ever talk about. Because "What Happens Here, Stays Here."

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Complete this famous slogan. "When You Care Enough to Send _____."

Hallmark Cards found decades of success by associating its greeting cards with the best cards on the market. "When You Care Enough to Send the Very Best" is still one of the most memorable taglines ever.

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Which organization wanted you to "Be All You Can Be"?

In the early '80s, the U.S. Army was looking to boost recruitment rates. "Be All You Can Be" was a way to tell men young men and women that military service would help them personally and professionally.

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"Tastes Great, Less Filling" was a slogan for which product?

Miller Lite knew that you were going to have more than one brewsky. So they touted their beer's ability to keep tasting great without filling you up, even after beer number six.

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Which food brand said, "You got 30 minutes"?

It's more like a thinly veiled threat than an advertising slogan. But Domino's got the point across -- their delivery service takes 30 minutes or less.

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"Snap! Crackle! ______"

Rice Krispies is the rice cereal with the little elves on the box. Their names are the product's slogan: "Snap! Crackle! Pop!"

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What product "Keeps going and going and going"?

Remember the pink toy bunny that just kept pounding on that little drum? Thanks to Energizer batteries, it's still going.

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What is "The Happiest Place on Earth"?

Disneyland -- selling expensive tickets to an unattainable fantasy of peace and joy. It is "The Happiest Place on Earth."

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Which type of product sold itself with, "Betcha Can't Eat Just One"?

Lay's brand chips knew that the salty goodness of its products made them borderline habit-forming. That's why they said, "Betcha Can't Eat Just One!"

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Which product would "Let Your Fingers Do The Walking"?

Yellow Book, the formerly iconic phone book, wanted you to know that you could find any information you needed in its pages. Just "Let Your Fingers Do the Walking." Your kids will never know what a phone book is.

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Which fast food joint wanted you to "Have it Your Way"?

In a time when it seemed everyone got the same burger (whether they wanted it or not), Burger King touted its food order customization. "Have It Your Way."

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Complete the slogan: "_______ Never Goes Out of Style."

Levis makes jeans. They make the best jeans. They've been making jeans since the Gold Rush. Got it? "Quality Never Goes Out of Style."

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Which company wanted you to "Save Money. Live Better"?

Wal-Mart isn't concerned with anyone's high-brow tastes. They just want you to know that they have every imaginable product available and the lowest possible price. "Save Money. Live Better."

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What sort of product "Takes a Licking and Keeps on Ticking"?

Timex apparently knew that you were tired of broken wristwatches. The company made itself famous by telling customers about the ruggedness of its line of watches, which "Take a Licking and Keeps on Ticking."

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"_______, take me away!"

Do you need a break from those eight small children? Just sit in a bath with Calgon soap, which will hopefully "take you away," from all of the noise and chaos.

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Which company used the slogan, "Eat Mor Chikin"?

With its playful take on cows desperately fighting for survival, "Eat Mor Chikin" became Chick-Fil-A's most famous slogan. It makes English teachers twitch.

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About This Quiz

Are you ready to just do it, or do you need to relax? Can you take a licking and keep on ticking, or are you soft as a baby's bottom?  OK, that second one may be a little odd, but you get the idea. Advertising slogans are everywhere, and the best of them penetrate the collective consciousness and stick with us for years.  How well do you remember some of the most famous ad slogans in history?

Advertising goes back centuries. Back in Roman times, when each year's new chariot models came out, enterprising chariot dealers would hire the most attractive models and the burliest gladiators to pose with the two-wheeled contraptions, draping themselves suggestively over the frame and holding accessories like wheel spikes, spear brackets and (for those lovers' lane visitors) full-length canopies.

But they didn't have slogans, and that's what we're here to talk about!  Ad slogans are a fairly recent invention, only coming along since the advent of mass communication and an explosion of consumer brands that made it imperative for manufacturers to find ways to make their products stand out and be memorable.

So, how in tune are you with the advertising world? Take our quiz and see if you can match the slogans to the brands!

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