1. Car antifreeze
   Hair gel
2. Soup

In the 1930s, Campbell's Soup began using "M'm M'm Good" as its primary slogan. For decades, the soup maker has made mega bucks on the "M'm" qualities of its food products.

1. "Like a rainbow of fruit flavors!"
   "Melts in your mouth, not in your hands."
2. "Great for potty training rewards."

M&Ms are great because they have a candy coating that keeps them from melting all over your fingers. "Melts in your mouth, not in your hands!"

1. Ford
   Nike
2. Trojan Condoms

In 1988, Nike began using the most iconic slogan in the history of sneakers. "Just Do It" isn't just a brand, it's supposed to be a lifestyle, too.

1. Big Mac
   Diamond
2. Toilet

In the 1940s, DeBeers struck, well, gold with its famous "A diamond is forever" slogan. The slogan did its job, making diamonds a must-have item for "long-lasting" relationships.

1. San Francisco
   London
2. Omaha

"Rice-A-Roni, the San Francisco Treat!" This slogan was used in a jingle that, once you hear it, will never, ever leave your brain.

1. Pepsi
   Payless Shoes
2. Frosted Flakes

You know Tony the Tiger. He's the predatory black-and-orange feline that sells Frosted Flakes, the oh-so-sugary breakfast cereal that we eat at midnight.

1. DJ Deadmaus, 'Sup?
   Flea Eggs on Your Pup
2. Folgers in Your Cup

"The Best Part of Waking Up, is Folgers in Your Cup." Part poem, part power ballad. Now you want coffee.

1. Lubrication
   Beef
2. Pantyhose

In the '80s, Wendy's capitalized on the perceived larger size of their burgers, while simultaneously dissing the small beef patties of their competitors. "Where's The Beef?"

1. Coffee
   Beer
2. Tequila

Maxwell House coffee added greatly to its fortunes with "Good to the Last Drop." The slogan was first used more than a century ago.

1. "Breakfast is Forever."
   "Breakfast of Champions."
2. "No, These Aren't Frosted Flakes."

Wheaties spent untold millions of dollars associating its cereal with famous athletes. It was touted as a healthy way to start the day, "The Breakfast of Champions."

1. Pork
   Whale
2. Jimmy, the annoying neighbor kid

Pork is "The Other White Meat." In the '80s, with sales flagging, the pork industry revitalized itself with this slogan, which reminded people that pork is a white meat and in no way related to any of your annoying neighbors.

1. Milk
   Coke
2. Measles

Remember all of the celebrities with those milk mustaches? All they wanted to know was, "Got Milk?"

1. Apple Computers
   Microsoft
2. Yahoo!

Apple Computers has gained tremendous loyalty from its users by branding itself as outside the mainstream. If you "Think Different," you a graphic designer and movie maker, and you once dyed your hair pink.

1. Lowe's
   Pizza Hut
2. Enron

Lowe's wants to imply that by improving your home, you're also improving yourself. So grab that hammer and fix the toilet!

1. Anchorage, Alaska
   Las Vegas, Nevada
2. Gary, Indiana

Las Vegas makes gag-inducing amounts of money thanks to its adult-related activities, which you can engage in and then never, ever talk about. Because "What Happens Here, Stays Here."

1. The Very Best
   The Just Mediocre
2. The Barely Acceptable

Hallmark Cards found decades of success by associating its greeting cards with the best cards on the market. "When You Care Enough to Send the Very Best" is still one of the most memorable taglines ever.

1. U.S. Army
   Head & Shoulders
2. McDonald's

In the early '80s, the U.S. Army was looking to boost recruitment rates. "Be All You Can Be" was a way to tell men young men and women that military service would help them personally and professionally.

1. Diarrhea medication
   Corn chips
2. Beer

Miller Lite knew that you were going to have more than one brewsky. So they touted their beer's ability to keep tasting great without filling you up, even after beer number six.

1. Domino's Pizza
   KFC
2. Taco Bell

It's more like a thinly veiled threat than an advertising slogan. But Domino's got the point across -- their delivery service takes 30 minutes or less.

1. Pop!
   Purge!
2. Poop!

Rice Krispies is the rice cereal with the little elves on the box. Their names are the product's slogan: "Snap! Crackle! Pop!"

1. Hormel meats
   Energizer batteries
2. Long John Silver's

Remember the pink toy bunny that just kept pounding on that little drum? Thanks to Energizer batteries, it's still going.

1. Google headquarters
   Disneyland
2. Pfizer

Disneyland -- selling expensive tickets to an unattainable fantasy of peace and joy. It is "The Happiest Place on Earth."

1. Potato chips
   Pot brownies
2. Bananas

Lay's brand chips knew that the salty goodness of its products made them borderline habit-forming. That's why they said, "Betcha Can't Eat Just One!"

1. Burritos
   Women's lingerie
2. Phone book

Yellow Book, the formerly iconic phone book, wanted you to know that you could find any information you needed in its pages. Just "Let Your Fingers Do the Walking." Your kids will never know what a phone book is.

1. Dairy Queen
   Burger King
2. Applebee's

In a time when it seemed everyone got the same burger (whether they wanted it or not), Burger King touted its food order customization. "Have It Your Way."

1. Sweatiness
   Pandering
2. Quality

Levis makes jeans. They make the best jeans. They've been making jeans since the Gold Rush. Got it? "Quality Never Goes Out of Style."

1. Wal-Mart
   Aston Martin
2. Rolex

Wal-Mart isn't concerned with anyone's high-brow tastes. They just want you to know that they have every imaginable product available and the lowest possible price. "Save Money. Live Better."

1. A wristwatch
   A salt brand
2. A type of sock

Timex apparently knew that you were tired of broken wristwatches. The company made itself famous by telling customers about the ruggedness of its line of watches, which "Take a Licking and Keeps on Ticking."

1. Kentucky Fried Chicken
   Calgon
2. ACME Prison Corp.

Do you need a break from those eight small children? Just sit in a bath with Calgon soap, which will hopefully "take you away," from all of the noise and chaos.

1. Outback Steakhouse
   Chick-Fil-A
2. Subway

With its playful take on cows desperately fighting for survival, "Eat Mor Chikin" became Chick-Fil-A's most famous slogan. It makes English teachers twitch.