How Much Do You Know About Millennials?

Mark Lichtenstein

What show, popular among millennial women, was brought back from the dead by Netflix?

Gilmore Girls ran from 2000-2007 and was a major success among young women, as it had strong millennial and Gen X characters in the show's mother and daughter.

Which is the biggest US generation?

There are 92 million millennials, compared with 77 million boomers and only 61 million Gen Xers.

How many connected devices does the average millennial own?

The average millennial has 7.7 connected devices, meaning that one who owns one phone, one tablet, one laptop, one smart watch and one smart speaker is behind the curve!

How many millennials chose to live at home in 2005?

Millennials living at home started to go down in 2005, but then shot upward. In 2010, 29.9% of millennials were living at home.

How long was the run of the millennial TV show All That?

All That ran from 1994 to 2005, and launched the careers of Kel Mitchell, Kenan Thompson, Amanda Bynes and Nick Cannon.

In 1973, the median marriage age was 23. What is it in 2010s?

In the 2010s, the median marriage age is 30, a product of young people wanting to put off marriage longer either for academic or professional reasons.

Which sitcom is pointed to as a model millennials used to create their own lifestyles?

Friends didn't have any millennials in it or on it, but it was a model for a lifestyle that has, either deliberately or not, been imitated by millennials.

What percentage of millennials were married in 2012?

Only 23% of young people were getting hitched back in 2012, where as in 2007 it was 27%, in 1981 it was 43%, and in 1968 it was 56%.

What show revolutionized the way millennials get their news?

The Daily Show was a fun way to learn a little about what was happening in the world, and when young people took to it in the early 2000s, it changed the game. Now there are a variety of shows, all of which seek to inform as well as entertain, and all base their models on The Daily Show.

What percentage of 25-year-old millennials are having kids?

In the 2010s, 7.9% of 25-year-olds are having kids, whereas in the 1970s 12.9% of 25-year-olds were having kids.

In 2013, what percentage of millennials were renting homes rather than buying them?

Some say millennials "choose" to rent rather than buy, but this ignores that wages have flatlined and property prices have risen, pricing most millennials out of the housing market, forcing them to rent.

What percentage of millennials, ages 18-35, would agree that they would turn to social media for advice on brand purchases?

While only 16% of older people will turn to social media for brand buying descisions, 34% of millennials will, a product of their habits around interacting with information on social media.

What animated TV show influenced millennials to think about politics as they were growing up?

South Park was a real first: a popular animation that openly mocked real politicians, viciously tearing into them for perceived hypocrisy. This libertarian show continues to crank out new episodes to this day, meaning their stars have been in elementary school since 1997.

What percentage of 25- to 34-year-olds did their purchasing online in 2014?

The number keeps rising, but as of 2014, 90% of millennials were doing their shopping online.

When surveyed, which is more important to millennials, quality or price?

Answering a survey in 2012, millennials said that of the factors that influence brand loyalty for them, 55% is quality, 33% is price. Among non-millennials, those numbers were 59% 27% respectively.

What 1990s/2000s high school drama used the occult to explore the real issues dealt with by teenagers?

Buffy The Vampire Slayer was pitched as "high school as a horror movie" and often used supernatural elements as parables about modern teenage life, from the boyfriend who turns abusive (Angel, a vampire) to an adult who sexually predates on teenagers (a teacher who is a monster who eats her students).

How much of the US workforce do millennials make up?

While wages have stagnated, millennials really are lining up to work. With such a large generation looking to earn a living, there is scant reason to increase wages. After all, there's always someone willing to take the job you don't want.

What was the change in the percentage of 18-year-olds who disapproved of adults older than them smoking a pack of cigarettes a day?

In 1998, 69% of 18-year-olds said they did not approve of adults smoking a pack a day or more. By 2013, that number had jumped to 83%

What millennial teen drama introduced the world to Katie Holmes?

Dawson's Creek didn't make stars of everyone in the cast, though with its reruns it no doubt made everyone a small fortune. One actor who launched her career from the ashes of Dawson's Creek was Katie Holmes, who went on to become a major movie star in her own right.

What was the percentage jump of 18-year-old respondents who said they disapproved of adults having two alcoholic drinks a day?

The 1998 to 2013 increase was only from 69% to 72% for this question, meaning attitudes about alcohol have changed, but not by much.

What percentage of millennials regularly play online video games?

50% of millennials play online video games to relax, according to a recent survey, as compared with 27% of Gen X and 16% of Baby Boomers.

What percentage of millennials say they chat online to relax?

Shockingly, when surveyed, only 45% of millennials say they use chat/IM in the context of fun (as opposed to work). 31% of Gen X say they do, and 10% of Baby Boomers say they do.

In 2000, what was the mean income for 15–24-year-olds as a % of total population?

In 2000, this number was high, at 69%. It quickly began a slide downward that hasn't exactly stopped yet.

In 2012, what was the mean income for 15–24-year-olds as a % of total population?

Continuing its downward slide, millennials' mean income as a percentage of the national mean dropped to 64%.

According to the Federal Reserve, what was the average student loan balance of a 25-year-old in 2007?

Back in the halcyon days of 2007, your average 25-year-old only carried $15,912 in student debt, which was almost manageable.

According to the Federal Reserve, what was the average student loan balance of a 25-year-old in 2013?

By 2013, student debt had risen significantly. Today, millions struggle with mountains of debt they find increasingly difficult to pay given flat-lined wages and the rising cost of living.

As a percentage of the total population, what percentage decrease did America see from 1968 to 2012 of people aged 18-31 who were married and living on their own?

In 1968, 56% of 18-31 year olds were married and living on their own. In 2012, that number was down to 23%.

How does millennial earning compare with that of their parents?

Millennials earn 20% less than their parents, making them the first generation of Americans economically worse off than their parents.

What percentage of millennials expect to work in "retirement"?

According to T. Rowe Price, nearly half of all millennials expect to have to work at least a part time job in retirement, and most of them expect their standard of living will suffer.

What teen drama had all the elements of a major hit, but no sooner had it hit than it jumped the shark?

By season two of The O. C. everyone had slept with everyone, betrayed everyone, and the show had jumped the shark. Somehow, it staggered on, zombie-like, well past its season three sell-by date into season 4.

What percentage of millennials expect Social Security to go bust by the time they need it?

The Social Security Administration says it will be solvent for more than a decade, and only then they'll be able to pay out decreased benefits, but millennials aren't biting, planning for a retirement without the comforts of their parents.

What percentage of millennials check prices against other retailers while standing in a brick and mortar store?

With smart phones at hand, millennials are very likely to use them to cross check prices while in a store, either with a bar scanner app or by logging onto Amazon.

What percentage of millennials think of themselves as content creators?

While 38% of the general population see themselves as "content creators," about half of all millennials see themselves that way.

What percentage of millennials do not have a Facebook account?

According to 2015 Ipsos research, 11% of millennials don't have an account, 27% check it once a week or less, and 54% do not have a Snapchat account.

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Image: Shutterstock

About This Quiz

For all the hoopla that goes on with the advent of Millennials reaching the workforce, there is actually no specific birth range that defines them. Although, most would agree that Millennials would have been born sometime in the early '80s and the range ends late in the '90s and sometimes into the early 2000s. While the term has been coined as generational, being a Millennial is as much a mindset as it is a birthright. 

They have made work more tech-savvy, introduced the playful office space, and done more to promote self-employment through a freelance and gig-economy than any other previous generation. 

So, if Millennials are so great, then why do Baby-boomers and Gen-Exers have such a resentment? Perhaps it's because Millennials have changed the dynamics of home and work almost beyond recognition of even 20 years ago. 

How much is it that you really know about this young generation? Do you know what percentage have children when they are 25 or younger? Or, the median age of marriage? Actually, a question right up Millennial Parkway, on average how many devices does a single Millennial own? Do they prefer to rent or buy a home? And what percentage prefer to shop online instead of trudging to the store?

If you're a Millennial, obsessed with Millenials, or just curious, it's time to put away your smartphone and tablet, quit pinning on Pinterest and tweeting about your favorite fro-yo so you can find out what you really think you know. 

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