No matter how old you are, you can probably think of at least one or two brand mascots that you saw on TV when you were a kid. The Pillsbury Dough Boy. The Noid. Mr. Clean.
If you're a Millennial, you know that brands created mascots, and those mascots joined us for Saturday Morning Cartoons, ended up in our cereal boxes, and became our Happy Meal toys. Why was having a mascot so popular in the 80's and 90's? That's simple. A mascot is an excellent marketing tool that keeps an image (and even a slogan or song) in a child's head.
Seeing the mascot on a box or a grocery store display was an exceptional marketing ploy that attracted children from all walks of life. The marketing was done so well that even twenty or thirty years later Millennials can spot them from a mile away. If we couldn't name them off the top of our heads, we can identify them and say, "Oh yeah! That guy!" then sing that mascot's slogan.
If you think you know brand mascots, it's time to test your skills. Here are 40 mascots every millennial will know. Can you tell us what brand they're attached to?
The Jolly Green Giant represented Green Giant vegetables. He even had a little friend named the Little Green Sprout.
When you poked his belly, he giggled. He was all over Saturday Morning Cartoons.
The Red Baron seduced ladies in ads, but when your mom brought the box home from the grocery store, you knew you were going to have a great dinner!
Fruit of the Loom needed to find a way to make an impact in marketing, so they went the funny route with these guys.
Cheesasaurus Rex was named in a contest in 2000. Millennials will recognize him as the Kraft Mac and Cheese dino.
The Hamburger Helper Helping Hand originated in the 70's, but Millennials will recognize him for the work he did in the 90's.
The California Raisins were all the rage when it came to entertaining commercials. Eating the raisins, on the other hand, not so much.
The Mrs. Butterworth's commercials of the 80's and 90's were a little creepy. But her syrup was heavenly.
He straight up stole that kid's Tootsie Pop. Mr. Owl was a savage. It only takes three licks though.
The Keebler Elves have been around for quite some time. They were so popular that many generations can recognize them.
Chester Cheetah was kind of a rebel. He was all about getting into trouble and having fun. Maybe because that's what Cheetos are all about?
The Kool-Aid Man was so intense, but so awesome. When kids were bored, he'd bust in, break stuff, and give them pure liquid sugar.
Captain Crunch always fought off the Soggies in his commercials. It was a very successful campaign to get kids to buy a box of hard-edged cereal!
Toucan Sam was all about following your nose. Using the intense aroma of the cereal as a springboard, the marketing team on this one hit the nail on the head with this bird.
The Nesquik Bunny was once known as the Quik Bunny, but in 2003, the company rebranded, and so its mascot went with them.
The Pringles guy actually has a name: Julius Pringles. He's on the side of every canister, and made some interesting appearances in commercials.
The poor Trix Rabbit. Why didn't anyone share with him? He tried everything just to get a bowl of that cereal.
Snap, Crackle, and Pop were lovable characters trying to sell you breakfast cereal. It was part of a complete breakfast, after all.
His real name is Rich Uncle Pennybags, and he debuted in 1936. Most people know him as Mr. Monopoly or The Monopoly Guy.
Debuting in 1916, Mr. Peanut's design hasn't changed much over the last 100+ years. His formal dress is a little much for a nut, wouldn't you say?
Tony the Tiger has been the Kellog's Frosted Flakes mascot since 1951. Millennials will know him as the guy who was always in the game.
Mr. Clean has been a brand name since 1958. Not much has changed in his design or style.
The M&M's spokescandies that first arrived on the scene were red and yellow. They were "blatantly exploiting the millennium."
Colonel Sanders was the founder of KFC. He was meticulous and diligent in his standards. It's no wonder he was the mascot.
The little lizard that stole our hearts with his Australian accent and informative statements debuted in 2000.
If you were injured, you may have seen this little guy roaming around, giving you financial solutions.
Punchy like to ask people if they wanted a nice Hawaiian Punch before he socked them. No wonder he's not around anymore.
The Crest Sparkles loved singing rock songs while teaching kids how to brush their teeth. They always use way too much toothpaste in the commercials.
Ronald McDonald and all of his friends were so popular that they ended up in Happy Meals.
The Berry Bears were just afraid of children as the children were of them. Their sister product was Shark Bites
The three chefs from cinnamon toast crunch would always focus on the cereal more than their own cooking. It could be a disaster sometimes.
The Cookie Crook was always called out by his pet who loved to howl "Cowooooo" kie crisp. And he always got caught.
BuzzBee evolved a little over the years. However, he didn't have a name until 2000.
Sugar Bear could find Golden Crisp cereal anywhere at any time. Granny Good Witch couldn't keep him away.
The Burger King Kids Club was all about inclusion. Little did they know their names were a bit insensitive.
Sonny, was all about getting crazy over chocolate. He was coo coo for Cocoa Puffs.
He didn't last too long, but the brand needed a cartoon to attract more children.
Zack the Lego Maniac was all about building the most intricate Lego constructions. Sadly, when you bought Legos, the maniac was not included.
Mr. O tried to help children when they were bored. Because SpaghettiOs are all about fun ... and heartburn.
The Burger King was incredibly frightening. However, he embraced his terrifying nature, and the commercials were pretty self-aware, so it became pretty funny.