Quiz: How to Sell a President: Political Advertising Quiz
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How to Sell a President: Political Advertising Quiz
By: Staff
Image: refer to hsw

About This Quiz

Political advertising has exploded into a lucrative industry, and modern presidential campaign operations devote millions to producing pro-candidate commercials and vicious attack ads to take down opponents at the polls. Are you savvy enough to sell a president?

1.0 of 20
Who was the first U.S. president to appear on television?
2.0 of 20
Who was the first U.S. president to launch an election ad campaign?
3.0 of 20
The commercial recognized as the first attack ad promoted the re-election of which president?
4.0 of 20
The first televised political ad was bought by someone seeking what kind of political office?
5.0 of 20
Which vice presidential running mate successfully used a television appearance and his dog to quell allegations of fraud?
6.0 of 20
Whose presidential campaign was referred to critically as "The Selling of the President"?
7.0 of 20
How many times does a viewer need to see a political commercial in a week for it to have an impact?
2
5
8.0 of 20
What year was the most expensive political campaign in terms of cost per vote cast?
9.0 of 20
The iconic presidential ad originally titled "Prouder, Stronger, Better" quickly became better known as what?
10.0 of 20
The highly controversial "Willie Horton" attack ad stoked racist fears on behalf of what presidential candidate?
11.0 of 20
What 2012 Republican primary contender financed a commercial complaining that "there's something wrong in this country when gays can serve openly in the military?"
12.0 of 20
True or false: Federal law requires television stations to sell commercial slots to political campaigns at the lowest possible rate during primary season.
13.0 of 20
Whose best-remembered presidential campaign slogan declared "It's the economy, stupid!"?
14.0 of 20
True or false: Negative political ads are more effective than positive ones.
15.0 of 20
Which of the following demographics is the least bothered by political attack ads?
16.0 of 20
Whose presidential campaign slogan urged the electorate "don't swap horses midstream"?
17.0 of 20
True or false: Political campaigns routinely mine people's social media data to target advertising to them.
18.0 of 20
In 2012, American political campaign spending was estimated to reach how high?
19.0 of 20
Shepard Fairey became a hugely popular artist for his creative rendering of which presidential candidate?
20.0 of 20
Seeking re-election in 2012, President Barack Obama's campaign decided on which single-word slogan?
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