Commercial slogans and jingles are a staple of American pop culture. From "Where's the beef?" to "Can you hear me now?," these phrases have become part of our collective cultural database. They're so ubiquitous that while perhaps you'd never admit it in polite society, you know every one of the slogans contained in this quiz, and probably many, many more.
When it comes to slogans, the catchier, the better. A memorable slogan helps consumers recognize and remember a brand, which increases brand recognition and — hopefully — sales of the product. Slogans can even evolve over time — way back in its early days in 1886, Coca-Cola went with the straightforward "Drink Coca-Cola" slogan, which evolved into 1969's "It's the real thing" (and the supremely popular 1971 "I'd like to buy the world a Coke" commercial), and then into today's "Taste the feeling" and Twitter-appropriate #ShareaCoke hashtag.
So do you fancy yourself an advertising ace or master of marketing? Check your commercial slogan knowledge and see how many of these iconic taglines and jingles you can match with the brands they're associated with.
To be truly correct, you must pronounce that Mentos are "The freshmaker!" with idiomatic European gusto.
Introduced by Wendy's in 1984, the slogan "Where's the beef?" has become part of the English lexicon, used to question anything of uncertain substance.
Along with "We do chicken right," KFC has proclaimed its food to be "Finger lickin' good!" Incidentally, this is also a song by the Beastie Boys and a Chinese phrase referring to the act of self-cannibalism.
While Visa may be "everywhere you want to be," it's unfortunately stingy about trading places with you.
Alka-Seltzer's catchy tune may be even more memorable than Pepto-Bismol's "Nausea, heartburn, indigestion, upset stomach, diarrhea!"
Grab a handful of M&M's! Fun fact: From 1941 until 1949, violet was one of the five colors.
Budweiser is king! Since 1785, the like-named brewery in Czechoslovakia (now the Czech Republic) has produced a brew known as "The Beer of Kings."
Maxwell House's slogan has been in use since 1917, and it has potential (though unlikely) roots in a quote by Theodore Roosevelt.
Published since 1851, The New York Times still prints its slogan in the upper-left-hand corner of the front page.
Spins on Bounty's popular slogan also include "the quicker, thicker picker-upper," "the quilted quicker picker-upper" and "the thick quicker picker-upper."
It's definitely Maybelline, which has used the iconic slogan since 1991.
Allstate's comforting slogan sounds best when spoken by their baritone pitchman, Dennis Haysbert.
With the help of professional athletes, Subway is doing its best to convince us it’s the "healthy" fast food option.
An extremely famous slogan coined in 1959, Volkswagen revolutionized ad campaigns in a big way.
Like a good marketer, State Farm made sure its slogan had a super catchy melody.
The famous 1979 ad campaign made us all feel guilty about not calling grandma.
Bob Seger's song of the same name rose to prominence in commercials for this company's trucks.
The 1970s campaign was notable for another reason: A person of color (Geoffrey Holder) was featured in ads during a time when advertising was dominated by white faces.
Accompanied by Gershwin's soaring "Rhapsody in Blue," United still pushes their "flyer friendly" image.
There's nothing like an imperative in an ad, and Toyota commands you to get in the car.
While you probably remember the ads, it might come as a surprise that Dairy Management Inc. (which promotes dairy products) was responsible for them.
The slogan was meant to remind folks that American Express wasn't just great for travel; it was also for everyday purchases.
Since the 1970s, BMW has pushed the exclusivity of its product.
Starting in 1979, GE brought good things to life until "imagination at work" took over in 2003.
The National Pork Board's slogan is one of the most recognizable, according to a 2000 Northwestern University study.
Miller launched its first "great/filling" campaign in 1974 and has revived the slogan a few times throughout the years.
Remember when Snapple was all the rage? The famous line was replaced in 1998.
Perhaps the ladies can get something better, but Gillette isn't saying.
UPS traded the image of its brown trucks and uniforms for the new slogan "united problem solvers" in 2015.
In 2002, Verizon's "Test Man" introduced us to the quickly ubiquitous question.