Companies from Unilever to the local takeout joint spend huge sums of money on branding. From crafting the perfect shingle to multi-million dollar television ads, branding is an applied use of psychology; an exercise in influencing intangible feelings. Branding is about a lot more than just liking or disliking a brand. Brands intend to build specific impressions of a company, much like how companies craft mission statements to make tangible their purpose and marketplace goals.
Brands aren't so much the products themselves, but ideas, like a mirage seen far off in the desert. Brands are the public face of a company, after it has carefully done its hair, put on its makeup, and gotten its Instagram lighting perfect. Whether we realize it or not, we believe in all sorts of nonsense cultivated by branding. Even though BMW, Audi, and Mercedes-Benz all make essentially the same product with the same features, one is seen as sporty, one as practical, and one as the height of luxury. Are these brand labels fair? Are they even accurate?
Accuracy doesn't matter when it comes to having an effective brand. This is fine. We will use this deliberately to question you, figure out how you've been influenced by auto branding, and from that, we will guess what car you own. Take the quiz and put our smarts to the test!